Zelle

The fast, safe and easy way to send and receive money with friends and family at different banks. This campaign helped the world understand why using Zelle was faster, safer and easier than the competition; Venmo, Paypall, Cash etc. We partnered with Daveed Diggs to show how the world’s biggest banks completely reinvent the way people send each other money. Shot with the Perlorian Brothers.

Early Warning Services, LLC, the operator behind zelle®, announced $39 billion was sent via the zelleNetwork® on 147 million transactions during Q1 2019. Year-over-year payment values increased by 54%, while payment volume increased by 72%.

“This past quarter zelle achieved several milestones towards our goal of nationwide ubiquity,” said Lou Anne Alexander, Group President, Payments Solutions at Early Warning. “Our core processor partners have achieved tremendous results, signing more than a hundred and thirty banks and credit unions in Q1. In addition, our new marketing campaign was launched, tapping into everyday use cases of zelle, designed to drive deeper knowledge and relevance with consumers.”