Kate Spade

After a cold and dreary winter, the warmth and vibrancy of spring has been long awaited. And when that first day of spring finally arrives, the city bursts with a newfound energy and brightness. New Yorkers shed their oversized puffers and blossom into brighter beings, opening up to the joy of the season.

Finally. It’s time to spring.

Featuring Oscar-nominated “Everything Everywhere All at Once” actress Stephanie Hsu.

Spring Parade

Our campaign culminated on the first spring day in New York’s first-ever SPRING (ST) PARADE. Our version of the Macy’s Parade but with a joyful Kate Spade twist. Giant inflatable flowers and bags were roaming Soho to welcome spring.

TIME TO SPRING POP UP SHOP

Kate Spade’s floating pop-up shop. High up in the NYC sky we took over the Roosevelt Island Gondola to create New York's highest pop-up shop. EVER. Turning the Gondola into a giant iconic Kate Spade green bag.

TIME TO SPRING OOH

Nothing is more anticipatory for New Yorkers than the first day of Spring. We are professional count-downers, awaiting all the firsts. The first spring shower. The first warm evening at a sidewalk café. The first bike ride across the Brooklyn Bridge. The first day we throw open the windows and let spring inside. Which means we bring our print campaign out into the open and plaster the city with bold and fresh typography to welcome spring and the new Kate Spade collection.