StyleCruise

Giving Walmart guests an escape to discover the limitless possibilities of Walmart Style through a massive cruise ship pop-up store, docking in the heart of NYC.

What is it?

A style-forward, re-imagined "cruise" that travels by land and provides a getaway experience for Walmart Guests to explore the unexpected wonders of Walmart Style.

The "ship" is both attention-grabbing and sophisticated, offering elevated shopping experiences at every turn.

Welcome aboard

Inspirations the minute the guest sets foot on the ship, even the crew's trendy looks are shoppable.

Making Waves

From inspiring theatrical fashion events, indulgent beauty experiences, joyful dining retreats, and immersive decors to explore.

The Ship

Welcome

She's welcomed by a spritz of Dossier and ushered to Drew's Beautiful Waffle and Coffee Bar while being greeted by today's Captain: Sofia V.

Entertain

Peruse the latest swim via a synchronized swimsuit show by the pool curated by Jessica Simpson · See what's trending in a Scoop fashion show watchable through a viewfinder or telescope · Play your favorite song in the WTFog horn room. Spin the Style Wheel for the upcoming trends.

Indulge

The beauty lounge features hair braiding how-tos, a curl bar, and tropical-inspired nail art by Olive & June.

Catch a Reebok barre class, or spin with Stacey Griffith or a Calypso dance lesson with Sofia.

The WTFog Horn

Maiden Voyage

We create a massive social media buzz moment to let Walmart Shoppers know we're coming. Kicking it off with a fashionable send-off soiree in Miami during Labor Weekend. Hosting the who's who of style, global press, and as many guests as can attend. With a big performance moment and a tie-in opportunity with Below Deck. Local radio stations in key markets help give away tickets to the launch event. A studio on board for influencers to record content to help feed Walmart guests with the latest trends.