ExoRetinol

It’s the week clocks turn back. And the future of skin moves forward.

We wish we all could go back in time to fix our past skincare mistakes and set a proactive path forward for the future of our skin.

But none of us can actually travel back.

Until Now

Campaign idea

Flipping the script on nostalgia to position Neutrogena Exo-Retinol™ as the undeniable symbol of forward-thinking beauty.

On October 21st 2026 we'll launch

Back to Your Future Day

Teasers

PR STUNT

DeLorean arrives at

Puente Hills Mall 

The DeLorean makes it's grand reappearance at Puente Hills Mall, the mall from Back to the Future, capturing everyone’s attention, stirring conversation and curiosity,

SOCIAL

Our Future Faces

Awkwafina and Jeremy Allen White will start dropping easter eggs on their accounts, and make people wonder if there's a remake of Back to the Future.

SOCIAL

Michael J. Fox

Michael J. Fox begins dropping cryptic clues hinting at a Back to the Future comeback, but something is just slightly different. Buzz will ensue as people try to figure out what's going on, if there will be a remake, or if there is a brand involved. 

Launch

LAUNCH FILM

I'm Old, I'm Young.

Remaking the iconic scene from Back to the Future.

The future of skincare is Exo-Retinol. The breakthrough that just broke the time continuum. 

DeLorean at CES

EXPERIANTIAL

Neutrogena Exo-Retinol will make its grand entrance alongside the DeLorean on a multi-stop roadtrip across the globe. The iconic automobile will show up in style and products at CES, AAD (Annual Derm Conference), SXSW, Web Summit, and other worldwide events, providing Exo-Retinol sampling, photo ops, and product education.

ExoCapacitor

A science-fueled, influencer kit that blends retro sci-fi with next-gen dermatology. The “Exo-Face Capacitor” is an unboxing moment inspired by the flux capacitor that will help beauty creators talk about the science behind Exo-Retinol and how it really helps to reverse skin aging. Neutrogena’s breakthrough innovation is made for the future of skin. 

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ExoExpo

Times Square has always been where brands go to be seen, but this time, it literally makes sense. We’re taking over the center of time itself to launch a future-forward skincare experience that bends it.

Step inside the Exo Expo. An immersive pop-up lab where dermatologists, press, and consumers can explore how Exo Retinol is made for the future. A place for trial, education and purchase.