Target  Holiday 

My partner and I were helping to develop Target's holiday campaign for Mother NY.

Mother created a campaign called “Thinking of You”, celebrating the uniquely personal ways all our Guests make the holidays meaningful. And by showing the world all the different ways our Guests celebrate the season, we also proved that Target turns what you want to do into what you can do. 

The heart of our “Thinking of You” campaign is thoughtfulness’ ability to bring us together. No matter how we celebrate the holidays, we all have one thing in common: we want to feel loved. Our musical collaboration for the campaign brought this feeling to life in an unexpectedly wonderful way.

The anthem of our campaign is a new interpretation of the 1970’s classic, “I Feel Love”, recorded by Multi-Platinum, four-time GRAMMY Award® winning artist Sam Smith.